Indonesian Fish Stuns at the American Seafood Exhibition

The Ministry of Maritime Affairs and Fisheries (KKP) has succeeded in bringing Indonesian fishery products to shine at the Seafood event Expo North America (SENA) 2024, which takes place over three days in Boston.

Various Indonesian fishery products including tuna loin, frozen and pocket have successfully attracted buyers from various countries such as the United States, Canada, Belgium, Spain, England, France, China, Saudi Arabia, South Korea, Peru, Chile to Taiwan, Hong Kong, India and Australia.

During the exhibition, the potential trade value was recorded at USD58.47 million. "SENA visitors are captivated by our tuna, this can be seen from the value of USD 29.50 million or 50.45% of the total potential transactions specifically for tuna products at the exhibition," said the Director General of Strengthening the Competitiveness of Marine and Fishery Products (PDSPKP), Budi Sulistiyo in a written statement in Jakarta, Tuesday (26/3/2024).

Apart from tuna, buyers are also interested in shrimp, squid, cuttlefish, octopus, snapper, barramundi, octopus, mahi-mahi and tilapia at the exhibition which took place at the Boston Convention and Exhibition Center. The total potential transactions resulting from the exhibition exceeded the target set, namely USD50 million.

At this three-day event, KKP facilitated the Indonesian pavilion which was attended by 14 exporter participants who filled the 16 booths provided. Budi revealed that SENA 2024 is an important media for promoting Indonesian tuna.

He said at SENA this time, as many as 10 Indonesian Pavilion booths were filled with companies that have tuna products. Apart from that, there are side events related to tuna commodities, namely talk shows and ongoing promotion of Indonesian tuna.

"We appreciate the support of all KKP partners who have contributed to the declaration of the Indonesian Tuna Year at SENA 2024," he explained.

Budi hopes that the results of SENA 2024 will be an opening for marine and fishery products to become increasingly well known in the world. Moreover, at the exhibition which was held from March 10-12, the Indonesian pavilion was visited by more than 1,000 people from various countries.

"Hopefully this will inspire visitors to get closer to Indonesian products. Because I believe that in terms of quality, Indonesian products are no less than other countries," he concluded.

Previously, the Minister of Maritime Affairs and Fisheries (KP) Sakti Wahyu Trenggono inaugurated the declaration of the 2024 Indonesian Tuna Year on the 10th National Fish Day Commemoration in Jakarta. This declaration, through branding Indonesian seafood "safe, eco-friendly and sustainable", is expected to strengthen synergy and collaboration between stakeholders in expanding market access, both domestic and export.

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